Decision-making, performance evaluations, and market research depend on accurate information and efficient processes. Help your business thrive intelligently with our data and analytics services.
We use both quantitative and qualitative methods of primary market research to identify both what your customers do and how they think. In addition, we provide you with efficient processes to update and manage your databases and analyze the profitability of your promotional expenditures. With our accurate data and proven strategies, we give you the information you need to make sound business decisions.
Customer Segmentation and Targeting
The most successful business decisions are based on an accurate understanding of your clients. Get that understanding with our customer segmentation and targeting services. We offer these services through our affiliate, PSS Research LLC, which employs a variety of primary market research techniques to gather the data you need to make decisions.
This information includes the segments of your customer base that are the most profitable, the thought processes behind your customers’ decisions, and recommendations regarding which segments of your customer base to target in your marketing and product launch ventures.
Base your research and subsequent decisions on reliable information from our data-driven research services. In particular, enjoy the efficiency and accuracy that come from knowledgeable database management and primary market research including online surveys, depth interviews and focus groups.
Our project teams have worked with many clients to evaluate the limitations of your current databases and develop strategies to enrich the data from third party data sources and refined go-forward processes. We have helped many clients use data-driven research to guide strategic decisions and implement promotional programs.
Promotional Spend ROI Analysis
Accurately analyze the profitability of your marketing expenditures with our promotional spend ROI analysis. First, we work with you to determine the types of measurements that will be most useful in determining the success of your expenditures. Then, we use analytical methods to gather data regarding the performance of your ventures and to provide you with an accurate ROI analysis. We can even implement internal processes to assist with ongoing data collection and analysis. This information can help you to make decisions regarding the practicality and profitability of these ventures.