We leverage our commercial knowledge and access to key industry participants to help clients in IT and advanced technologies develop actionable recommendations. Our clients include organizations involved in hardware, software, SaaS, services, e-commerce, and even private equity investment (when it takes place in the technology space).
We have helped some of the largest firms and growth technology clients develop and implement product-market strategies, business models, and go-to-market strategies. In addition, we have provided them with transaction support and operations improvement to increase their success and profitability.
Each project is structured to meet each client’s specific needs, but our key capabilities include the following:
We have helped many technology clients improve their customer targeting, marketing, and overall profitability. In part, this success comes from our ability to link data from disparate systems with additional primary and secondary research data in order to complete sophisticated segmentation analyses. We also work with clients to implement segmentation-driven marketing strategies, monitor program effectiveness, and refine as needed.
We work with technology industry clients to assess and refine corporate and business unit strategies, mergers and acquisitions, growth opportunities, R&D, innovation management, and other operational activities.
We help a range of technology clients address market disruptions and manage the transition to next-generation deployment models. In addition, we assist them in developing new product launch strategies, establishing a pricing and discounting strategy, creating a channel strategy, and increasing their sales force’s effectiveness.
We work with management of technology companies to evaluate current channel strategies and to assess the opportunity to optimize services provided to both large and small customers.
We work with a wide range of clients, including:
- Enterprise Application Software
- IT Services & Outsourcing
- Consumer Electronics
- iOT & Sensors
- Advanced Materials